Marketing

Roberta Moran Curry

Insights. Focus. Results.

Tag: digital-marketing

  • Brand Rivalries and Consumer Behavior

    5-1 Blog Post Knowing what consumers want and how to deliver it to them is one of the most important parts of understanding consumer behavior. If you understand what the customer needs (or feels they need) along with the correct mix of price, features, ease of purchase, and positive reinforcement of their post-purchase choice, you Read.

  • 2-1 Student Blog: Uncovering New Market Segments

    I recently visited the beautiful cosmetic counters at the Nordstrom closest to my house. I had received an email a couple of days before which profiled my favorite brand of perfume and a well-known skincare company. Full confession time – Nordstrom was the first credit card I ever opened, and I have shopped there for Read.