Marketing

Roberta Moran Curry

Insights. Focus. Results.

Tag: business

  • Preliminary Findings and Limitations: The Apple Bag

    The Apple Bag is a durable, ergonomically designed, and adjustable bag designed specifically for carrying and storing any and all Apple products and other daily items. Its compartments prevent damage, are constructed of durable, washable materials, and have expansion zippers that allow the bag to be made larger in the event people want to carry Read.

  • Apple’s Missing Product

    When choosing a company to design a product for, Apple was the clear choice for me. The quality of the products Apple designs as well as the sleek, modern designs and reputation for quality called to me. The product I would like to add to their line is one that I have noticed is missing Read.

  • Brand Rivalries and Consumer Behavior

    5-1 Blog Post Knowing what consumers want and how to deliver it to them is one of the most important parts of understanding consumer behavior. If you understand what the customer needs (or feels they need) along with the correct mix of price, features, ease of purchase, and positive reinforcement of their post-purchase choice, you Read.

  • 2-1 Student Blog: Uncovering New Market Segments

    I recently visited the beautiful cosmetic counters at the Nordstrom closest to my house. I had received an email a couple of days before which profiled my favorite brand of perfume and a well-known skincare company. Full confession time – Nordstrom was the first credit card I ever opened, and I have shopped there for Read.